This group project, created with Carla Job, reimagines the launch of MSCHF’s GSCT Bag through the story of Frankenstein. The GSCT bag is made by combining four famous designer bags into one, just like Frankenstein’s creature, assembled from different parts to create a new being.
We built the campaign around this idea of construction and transformation. The launch included a teaser video inspired by the iconic “It’s alive!” scene, a poster series released in four separate pieces that come together to reveal the final image, and an interactive website where users could create their own compositions by combining different elements.
The project was nominated for the NABA Communication Awards 2024 at Nuova Accademia di Belle Arti.